// field_notes
Field Notes
A weekly series on go-to-market, AI, sales, and events. The lessons, written down and given away.
FIELD NOTE 05
The Booth Doesn't Owe You Anything
The Phase 0 to Phase 5 playbook for getting real ROI out of event sponsorship, including the math most sponsors never run.
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FIELD NOTE 04
You Built Your Sales Team an AI Copilot. Now What?
The build was the easy part. Ownership, maintenance rhythms, and the month-four playbook nobody publishes.
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FIELD NOTE 03
Your Company's Most Valuable Asset Is Trapped in Someone's Head
Absorb, distill, deploy: using AI to capture what your best people know before it walks out the door.
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FIELD NOTE 02
GTM Is Not a Launch. It's an Engine.
The four parts of a real go-to-market engine, and where most companies get each one wrong. Includes a free pipeline calculator.
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FIELD NOTE 01
Six Lessons From a Year of AI Coding
Most of them learned the hard way. What actually works when you build real products with AI, not just demos.
READ ON LINKEDIN →// new notes publish weekly. follow along on LinkedIn to catch each one.