From the ground floor to the channel's biggest brands.

Most of what I know about growing a business, I learned the hands-on way: companies of every size, enterprise and MSP alike, five hundred events, and MSP markets on three continents.

The full path runs through more rooms than the highlights show: a VAR before I'd ever heard the word channel, an enterprise document management company where I led the sales team, and a run as VP of Sales & Marketing at Tigerpaw. When COVID pushed Tigerpaw back toward its legacy market, the founder I'd helped build bvoip with asked me to come back and lead the next stage of growth. I did, and that company became 1Stream. Different sizes, different markets, same education at every stop: watch what works, watch what doesn't, and remember the pitfalls that quietly sink good companies. Most of my years belong to the MSP world, and that's the story worth telling.

I got my start in the channel as an early employee at Autotask, back when the whole industry was still figuring out what professional services automation even meant. I stayed through the company's acquisition and the two acquisitions we made on the way, the kind of scrappy years where you do a little of every job because there isn't anyone else to do it. I also worked on the Autotask Community Live team, one of the premier events in the industry for years, which is where I first learned that a room full of the right people, done right, moves a business in ways a campaign never can.

Then Datto, where I managed DattoCon across its US and international shows, the flagship gatherings of the channel. Producing events at that scale, and across borders, teaches you the discipline behind the spectacle: the logistics, the run-of-show, the thousand things that have to go right before the doors open, and what it actually costs to make an audience feel something.

Nine years of my career belong to 1Stream, where I built the go-to-market engine from the ground up. Positioning, pipeline, enablement, the whole machine. I also led the expansion into EMEA and APAC myself: hundreds of thousands of air miles a year, sitting with MSPs across Europe and Asia-Pacific to understand how each market's needs, pain points, and players differ, and growing 1Stream into the leading global MSP-only communications platform. It's the bulk of my career and the place I've learned the most, because building a GTM motion from scratch, and then taking it worldwide, forces you to be honest about every assumption you've ever made about how businesses grow.

Eight years ago, alongside that work, I co-founded MSP Initiative, a community and education effort built on a simple belief: the whole industry gets better when people share what actually works instead of guarding it. That belief is why this site exists, and why the tools and writing here are free.

Events are the through-line of my whole career, from Community Live to DattoCon to the programs I created under MSP Initiative. I don't just sponsor events. I build them, from a classroom of thirty to a headliner playing for thousands. In a typical year, the programs I run reach somewhere between seven and nine thousand attendees, with our single largest event drawing 2,700 people through the door. Add that up across nine years of running these programs, and it comes to more than sixty thousand people.

What that looks like behind the curtain: I lead the team through pre-event planning, venue selection and negotiation, budget ownership, and day-of logistics. I design both sides of the experience, what attendees feel and what sponsors get, and I work with hundreds of vendors across the year to co-sponsor these events, developing add-ons and branding opportunities that give them real value for backing them. The headliner is what people see. The budget, the vendor coordination, and the logistics are what make it possible.

The MSP Community Block Party. I built this program from scratch: an after-hours event that's become a fixture of the channel's biggest conferences, headlining national acts. All-American Rejects, Flo Rida, Ezra Ray Hart, across IT Nation Connect in Orlando, DattoCon in Miami, and Kaseya Connect in Dublin.

Community Minds. Two-day educational events with real classroom instruction, built to send MSPs home better operators than they arrived. I planned, executed, and managed the program end to end.

The Channel Strong Tour. When COVID shut the industry's events down, we put a professional tour bus on the road and went to the MSPs instead, city after city, throwing outdoor tailgate-style events for a community that had nowhere to gather. Part logistics marathon, part morale mission, and proof that showing up matters most when it's hardest to do.

Over the years I've been lucky enough to advise a handful of companies in the channel on the side, and the same pattern shows up every time: the answers people need aren't secret. They're just trapped in the heads of people too busy to write them down.

So I started writing them down. The articles and the tools next door are the result, built from real field notes, not theory. If they save you a bad quarter, a wasted sponsorship, or a hire that never should have happened, they've done their job.