A handful of companies a year, on the things I've spent fifteen years actually doing.
I'm not a full-time consultant, and that's the point. I take on a small number of engagements where my experience genuinely moves the needle, usually for companies entering the channel or leveling up how they go to market and show up in the room. Fifteen years across companies of every size, enterprise and MSP alike, taught me what works here, what doesn't, and the pitfalls that quietly kill momentum. I know how this market responds, and I'd rather you skip the expensive lessons.
The foundation plate. The MSP world has its own language, trust currency, and unwritten rules. I help companies enter it without the expensive early mistakes, drawing on fifteen years inside it.
From a two-day classroom to a headline act for thousands, I've built and run the full range. Sponsorship ROI, first-event launches, or a full event program that actually pays back.
The core. Positioning, pipeline math, and enablement, built from scratch and taken international. The engine, not the launch moment.
How the team actually sells: process, playbooks, enablement, and the coaching that turns an average rep into a version of your best one.
How to reach a community that's been marketed to death, by leading with education and earning the room instead of buying it.
// every growing company runs some version of this machine. the numbered parts are where i do my best work.
If you're working on something in this space and think I could help, send a note with a little about what you're building and where you're stuck. I read every one.
consulting@alecstanners.com