A. STANNERS / EST. 2010
// alec_stanners
Fifteen years in the channel. All of it written down.
Go-to-market builder, event creator, and a believer that the whole industry gets further when we share what works.
I help companies in the IT channel grow: building go-to-market from zero to global across three continents, and running events from a 30-person classroom to a conference or party for thousands.
15+
YEARS IN
THE CHANNEL
THE CHANNEL
9
YEARS BUILDING
GTM GLOBALLY
GTM GLOBALLY
60K+
EVENT ATTENDEES
REACHED
REACHED
100s
VENDOR SPONSORS
COORDINATED / YEAR
COORDINATED / YEAR
WHAT YOU'LL FIND HERE
01 / THE STORY
About
Autotask to Datto to 1Stream. Fifteen years of building go-to-market and running events, and what it taught me.
READ THE STORY →02 / THE WRITING
Field Notes
A weekly article series on GTM, AI, sales, and events. The lessons, written down and given away.
READ THE SERIES →03 / THE TOOLBOX
Free Tools
Calculators and diagnostics built from the same field notes. Run your own numbers, no email gate.
OPEN THE TOOLBOX →04 / THE WORK
Consulting
I take on a few engagements a year: entering the channel, event planning, go-to-market, sales, and marketing strategy.
SEE HOW I HELP →